Sep 30, 2012 6:00am PDT
techniques. he's helped george w. bush and john mccain. he coached mitt romney during the primaries. >> the object is to capture the imagination of both the audience and the press to make sure your message gets covered. one way to do that is to have a clever line >> schieffer: no one could deliver a line like ronald reagan. >> i will not make age an issue of this campaign. i am not going to exploit for political purposes my opponent's youth and inexperience. (laughing) >> schieffer: with those words reagan turned concern that he had gotten old and doddy on its head. challenger walter mondale said later when i heard that, i knew i had lost. what would you consider successful debate? >> the things that matter the most to the voters, to hell with the candidates and to hell with the moderators and to hell with the handlers and to hell with the pundits, but the things that voters care the most about have been discussed and have been discussed in a way that they can now understand what the differences are. that's what these debates are really all about. >> do ever get sick of each other?
Sep 30, 2012 9:00am PDT
president obama and then the senator and then john mccain. there is no doubt that paul ryan is expecting romney to go very hard at president obam asuggesting that there has been a sort of a misleadingleading ad deceptive framework for the campaign. mr. romny and ryan are trying to frame this as a choice between the dependency society and the romney society, which they say is built on independence and personal responsibility. watch. it. >> i know what president obama has done. i know the empty promises, broken promises. i know the ugly, stagnant economy. what are mitt romney and paul ryan offering to get us back on track? i think that's what we will get out of wednesday. if we get that out, the country understands the choice. >> stop lying, mr. president. >> lying? >> yeah! >> what's the lie? >> governor romney is not talking about tax cuts for the wealthy. he says that the wealthy will take just as much under the romney administration as they paid today. >> you can see jersey governor chris christie saying what mitt romney has been claiming, say that this barack obama ads are false. he w